Any successful business owner will inform you that having a solid reputation online isn’t just a luxury. It’s a necessity. When you earn positive customer reviews, it reassures your potential customers that you’re reliable. You want customers to know you offer quality products or services. Most customers won’t consider businesses with low ratings. Additionally, an astounding 92% of consumers read online reviews of local businesses in order to determine whether these businesses are good or not, with 80% considering reviews just as important as personal recommendations.